We know online businessis challenging.We're here to make it less overwhelming.
Plugs into the stack your business already runs on
Here's the thing…
No baseline yet — you're flying blind.
"I just launched my website. It looks fine—but I have no idea if it's actually good."
You did your best, but you're not a designer or a marketer. You just need someone to tell you: is this thing ready?
Sound like you? Then you need an audit.
We see the full picture.
Most businesses optimize in silos. We map your entire ecosystem — traffic, website, email flows, conversion paths and the customer journey — and diagnose where it breaks. That's how we find what everyone else misses.
Diagram: your website at the center, with traffic sources, landing pages, analytics, email and retention, conversion, and customer support all connected to it — Merol Media audits the complete system, over 60 touchpoints.
Complete analysis
Website, traffic, competition, messaging — the whole ecosystem examined as one connected system.
A clear plan
A prioritized roadmap: what to change, why it matters, and in what order to do it.
Async delivery
Video, PDF, diagrams, and a Notion dashboard. No calls required to understand any of it.
"For 15 years I've watched great businesses stall — not because they were broken, but because their system was disconnected. AI gives us the volume. Experience tells us which fixes actually move revenue."
Websites that didn't convert. Ads that burned cash. Growth that stalled for no reason. That's exactly why I built Merol Media — and why I still review every audit myself. No BS, no 50-page reports. Just honest analysis and a roadmap you can follow.
Renato Merol — Founder · Mexico City / Los Angeles
Choose your audit.
Every option delivers an action plan, not a report. Pick based on how deep you want to go.
One-time payment
Clarity Starter
"I have a few pages I'm worried about and want fast clarity"
- 3 pages analyzed (your choice)
- Heatmaps: attention + clicks
- Basic technical audit
- Action plan with clear priorities
- Clean template with client logo
- Delivered in 3–4 days
One-time payment
Essential
"I want to see my full system and know what's broken"
- The 10 highest-impact pages
- Advanced heatmaps: scroll + movement
- Essential customer journey
- Performance + mobile audit
- Traffic review & active email flows
- Full audit summary video
One-time payment
Complete
"I want deep analysis + competitive intelligence + strategic roadmap"
- Highest-impact pages for your business
- Full heatmaps: rage clicks + dead zones + patterns
- Full journey — entire ecosystem
- Full technical audit (SEO + Core Web Vitals)
- Deep traffic, social & analytics analysis
- Complete email & automation audit
Not one-time wins — systems that keep working.
ONGOING STRATEGIC AUDITS
B2B: Annual • D2C: Quarterly
$25.7M+ B2B
$9.8M+ D2C
Challenge
CYSM operates in two markets: B2B wholesale and D2C retail, both based in the US with their store in Los Angeles, CA. Both divisions were growing but had blind spots—B2B needed annual reviews for wholesale shifts, D2C needed quarterly check-ins for consumer trends and ad performance.
Audit Approach
For B2B: annual audits on website optimization, lead generation, and market positioning. For D2C: quarterly audits on conversion, email automation, paid ads, and customer journey mapping.
Result: $35.5M+ combined revenue. Strategic audits caught issues before they got expensive and adapted strategies as markets evolved.
The pattern is clear
Things don't magically fall into place. You need to see clearly what's happening in your business — that's exactly what we give you: the clarity to make the right moves.
What our clients say
"I almost didn't bother — a free audit, really? But the list of things to fix on our homepage was spot on. We made a few changes and started getting way more inquiries right away."
Laura Mendez
CEO, Bloom & Co.
"We were spending a lot on ads but had no idea if our website was actually doing its job. After the audit, we understood exactly where we were losing people — and now our online store is doing better than ever."
Richard Candamil
Founder, CYSM
"People loved our product but our website didn't reflect that. They showed us how to tell our story better online — now visitors actually stay and buy instead of bouncing after a few seconds."
Liz Vega
Founder, Dancing Disc
"We knew we had a great gym but online we weren't showing it. They helped us figure out what to change and now people actually reach out after visiting our site."
Tai
Fitness Brand, Xtrength Fitness
"We just wanted a second opinion on a few pages. They showed us exactly where people were getting confused and dropping off. After fixing those spots, our sales page started actually working."
Marcus Chen
Founder, TechScale Studio
"They looked at everything — not just the website, but how people find us, what happens after they buy, the whole picture. Found blind spots our own team had missed for years."
Richard Thompson
Chairman, Sterling Investments
"No calls, no fluff — just a clear plan delivered exactly when they said it would be. The video walkthrough made it super easy to share with my team and get everyone on the same page."
Mike Greenfield
Owner, Greenscape Solutions
"We'd been stuck for over a year, doing the same things and getting the same results. They found problems in our emails and ads we didn't even know were there. Things finally started moving again."
Diana Ortiz
COO, FreshBox Delivery
"I thought my website was fine until they pointed out all the places where people were leaving. I fixed a handful of them and the number of people reaching out basically doubled."
James Hartwell
Founder, Hartwell Design Co.
"As a non-profit, every dollar counts. They looked at the three pages that matter most for donations and told us exactly what to change. Our online giving went through the roof."
Priya Sharma
Director, Hope Forward Initiative
"They gave us a full roadmap — what to do now, what to do next, and why. We finally stopped guessing and started making decisions based on a real plan. It changed everything for us."
Carlos Rivera
VP Marketing, Elevate Sports Nutrition
"I almost didn't bother — a free audit, really? But the list of things to fix on our homepage was spot on. We made a few changes and started getting way more inquiries right away."
Laura Mendez
CEO, Bloom & Co.
"We were spending a lot on ads but had no idea if our website was actually doing its job. After the audit, we understood exactly where we were losing people — and now our online store is doing better than ever."
Richard Candamil
Founder, CYSM
"People loved our product but our website didn't reflect that. They showed us how to tell our story better online — now visitors actually stay and buy instead of bouncing after a few seconds."
Liz Vega
Founder, Dancing Disc
"We knew we had a great gym but online we weren't showing it. They helped us figure out what to change and now people actually reach out after visiting our site."
Tai
Fitness Brand, Xtrength Fitness
"We just wanted a second opinion on a few pages. They showed us exactly where people were getting confused and dropping off. After fixing those spots, our sales page started actually working."
Marcus Chen
Founder, TechScale Studio
"They looked at everything — not just the website, but how people find us, what happens after they buy, the whole picture. Found blind spots our own team had missed for years."
Richard Thompson
Chairman, Sterling Investments
"No calls, no fluff — just a clear plan delivered exactly when they said it would be. The video walkthrough made it super easy to share with my team and get everyone on the same page."
Mike Greenfield
Owner, Greenscape Solutions
"We'd been stuck for over a year, doing the same things and getting the same results. They found problems in our emails and ads we didn't even know were there. Things finally started moving again."
Diana Ortiz
COO, FreshBox Delivery
"I thought my website was fine until they pointed out all the places where people were leaving. I fixed a handful of them and the number of people reaching out basically doubled."
James Hartwell
Founder, Hartwell Design Co.
"As a non-profit, every dollar counts. They looked at the three pages that matter most for donations and told us exactly what to change. Our online giving went through the roof."
Priya Sharma
Director, Hope Forward Initiative
"They gave us a full roadmap — what to do now, what to do next, and why. We finally stopped guessing and started making decisions based on a real plan. It changed everything for us."
Carlos Rivera
VP Marketing, Elevate Sports Nutrition
Build something that sells while you sleep.
Start with a free analysis. See exactly what we'd recommend for your business — no calls, no commitment.
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