For the questions behind the decision
What we take care of, why it matters, and what working together looks like. Whether you run the business or its marketing, you should know what you’re getting.
01One source. Clear differences.
Every plan includes the store build or improvement, Store Care, human support and a monthly report.
First prepare, then activate. Month 1 focuses on your store. Your plan’s recurring marketing, automatic emails and paid advertising are set up and activated in month 2, then continue as part of the monthly service. These are total quantities for each plan—not extras to add to the plan below it.
On a small screen, swipe the table to compare all three plans.
| Included work | Launching $997/mo | Starting $1,997/mo | Growing $3,497/mo |
|---|---|---|---|
| Store build or improvement | Included | Included | Included |
| Initial product setup | Up to 25 products | Up to 25 products | Up to 25 products |
| Store Care + search foundations | Included | Included | Included |
| Speed & shopping experience | Desktop + mobile | Desktop + mobile | Desktop + mobile |
| Coordinated monthly campaign | 1 | 1, with a digital kit | 1, with a kit, landing page & approved publishing |
| Email campaigns / newsletters per month | 2 | 4 | 8 |
| Automatic email sequences | Not included | Welcome + Abandoned Cart | Welcome + Abandoned Cart + Browse Abandonment + First Purchase |
| Emails per automatic sequence | Not included | Up to 3 per flow | Up to 5 per flow |
| Blog articles / month | Not included | 1 | 4 |
| AI product photos / month | 5 | 10 | 20 |
| AI product videos / month | 1 | 2 | 3 |
| Video length | Up to 5 seconds | Up to 10 seconds | Up to 15 seconds |
| Campaign design kit | Not included | Design files delivered | Files + approved social publishing |
| Dedicated promotional landing page | Not included | Not included | 1 for the monthly campaign |
| Social publishing, follow-up & reporting | Not included | Not included | Included with brand content & approval |
| Paid advertising | Not included | Google management + $150 monthly ad budget | Google + Meta management; $150 monthly per channel |
| Shop storefront setup & management | Not included | Included, where eligible | Included, where eligible |
| AI shopping preparation & available management |
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| Content Creator NetworkMonthly invitations · via Shopify Collabs | Up to 5 | Up to 10 | Up to 20 |
| Human communication via Slack | Included | Included | Included |
| Monthly report & next priority | Included | Included | Included |
Store and channel eligibility applies. Creator outreach covers invitations, not ongoing creator management or promised participation or sales. No plan guarantees traffic, placement or financial results.
02A solid foundation
The store itself, built or improved and connected, with delivery in 30 days as our goal.
A beautiful page is only part of the job. People should be able to find a product, open it quickly and buy without getting stuck—on their phone or their computer.
The clock starts when we have an approved scope, first payment, access, product details and usable photos, plus someone on your side to approve the work.
We’ll flag anything that could move the date, such as missing materials or a platform review. Thirty days is our store-delivery goal, not a sales guarantee.
Already have a store? We improve what needs attention. A store with existing sales or infrastructure normally starts with Starting.
Complex catalogs or variants, historical migrations, extra stores or markets, custom integrations, ERP, subscriptions and a custom theme need a closer look. We’ll agree on that work and its cost before starting. Performance work stays within the agreed setup; we don’t promise a fixed speed score across every device and app.
03Store Care · included in every plan
It’s a central part of what you’re paying for: people who keep looking at your business after the site goes live.
Products change. Apps update. Customers browse and buy in different ways. Store Care is our ongoing system for looking after the foundations, noticing what needs attention and helping your store work better over time.
We look at the path from finding a product to placing an order, on desktop and mobile.
We review how the store loads and how its theme, images and apps work together.
Search care goes beyond writing a blog. We look after the information that helps search engines understand your store.
We connect the care of your store with the campaign and marketing tools included in your plan.
How visitors use your store and where they come from.
How your store appears in Google Search and what may need attention.
Product information and listing issues in Google’s shopping tools.
We set up or review these foundations and check them regularly, with the required access, consent and store eligibility. Search engines and platforms decide indexing and approval; care is not a guarantee of rankings or around-the-clock monitoring.
The care grows with your plan. Every plan gets the store foundations. Starting adds care for its email, automatic emails, Google Ads, blog, Shop and AI channels. Growing adds its promotional page, social publishing and Meta Ads. Launching does not include operating those additional marketing services.
Tell us what you need. We work through adjustments within the agreed scope, without treating the relationship as a fixed number of revision rounds. We’ll recommend priorities, explain the trade-offs and schedule the work with you.
A new integration, extra production, another store or a full rebuild needs a separate quote. The same applies to new pages outside your plan; Growing’s monthly campaign page is already included.
04Stay in touch
Two kinds of email: the campaigns we plan with you each month, and the automatic messages that follow a customer’s action.
A new collection, a seasonal offer or something useful to share. These are the emails we plan with you and send to your audience as part of the month’s campaign.
Launching: 2 · Starting: 4 · Growing: 8 per month.
We plan, write, design, prepare, send and review them in the agreed platform. You bring your priorities and approve what your brand says.
These are helpful follow-ups triggered by an action, such as signing up or leaving a checkout unfinished. Each sequence is also called a flow.
Starting: up to 3 emails per flow. Growing: up to 5 emails per flow. We handle setup, writing, design, testing and monthly review.
They activate in month 2 and do not use up the monthly email campaign allowance.
Welcome: introduce the brand to a new subscriber.
Abandoned Cart: follow up on an unfinished checkout.
Browse Abandonment: follow up after eligible product browsing.
First Purchase: begin the relationship after a first purchase.
Already using a compatible email platform? We can work with it, or confirm an agency-managed option in your proposal. You’ll know the platform, contact limit and any extra subscription cost before deciding. If your list grows enough to change that cost, we agree on the update first.
Additional automatic sequences or full redesigns beyond this list are quoted separately. SMS is not included unless agreed. Sending depends on consent, available customer data and the platform’s capabilities.
05Give people a reason to visit
One coordinated campaign a month, with visuals and articles that stay recognizably yours.
January and Black Friday call for different conversations. A monthly campaign gives your store something timely to say—and customers a new reason to take a look.
Every plan includes one coordinated monthly campaign from month 2: a homepage promotion, a clear offer and its email campaigns. We connect the message to the season, your products and what matters to your business.
Starting adds relevant promotional updates to active automatic emails and a design kit: WhatsApp, Facebook and Instagram adaptations including Stories, plus a print-ready digital flyer. Physical printing and shipping are separate.
Growing adds one dedicated promotional landing page for that campaign, approved social publishing, follow-up and reporting.
We use AI with human direction: your identity, values, visual style and real product references guide the work. The aim is a consistent brand, not a different look every time someone generates an image.
We check the product’s shape, color, label and real qualities before delivering. If we need better references, we’ll ask rather than invent details.
Monthly totals: 5 / 10 / 20 photos and 1 / 2 / 3 videos. Launching videos run up to 5 seconds, Starting up to 10 seconds and Growing up to 15 seconds. Starting includes 1 blog article; Growing includes 4, aligned with the brand and linked to relevant products where useful.
Social content is a shared responsibility. Growing includes publishing approved pieces—not creating your entire organic social content program. Your brand supplies or approves the material, context, product claims and final posts.
06Help new customers find you
For Starting and Growing: included Google and Meta advertising, set up in month 2 and managed as part of the plan.
Organic search matters, and it takes time to build. Paid ads work alongside it, helping bring new visitors while we keep improving your store’s long-term visibility.
Google Ads management
+ included advertising budget.
$150 Google Ads + $150 Meta Ads,
with management of both.
We set up and activate your included ads in month 2. They then continue as part of your monthly service. We run them through our agency accounts, manage the agreed budget and report the work to you.
This is a focused starting budget for reaching new customers, not a promise of sales or a particular return. The budget pays for advertising; it is not a cash credit.
Want to invest more? We’ll discuss it first; extra spend needs your approval. Your own accounts can also be considered in an agreed scope. Agency ad accounts do not transfer when service ends.
The treatment of first-month and unspent ad allowances must be confirmed in your written proposal. This page does not promise that those amounts accumulate or are refundable.
TikTok Ads is not included in these packages. It can only be evaluated and quoted separately. Platforms control approval and may distribute spend unevenly; there is no exact daily-spend promise.
07Other ways to be discovered
Shop, AI shopping channels and creator outreach are extra doors to your store, where your store is eligible.
Marketplaces can be a good way to reach people. Your own store gives your brand a place to grow a direct relationship with its customers, with their permission—not only through another platform’s rules. We build from that home base, then open other doors that make sense for your business.
Starting and Growing include setup and ongoing management of the store’s presence inside Shopify’s Shop app and website, where eligible. It is separate from your own Shopify website.
Shopify’s Shop guide ↗
We prepare catalog information and maintain the available settings. Platform access, recommendations and checkout experiences depend on the store, country and channel—not on buying a Merol plan. A channel may already be enabled for an eligible store.
Shopify’s AI channel guide ↗Outreach through Shopify Collabs
We identify and invite creators who may be a fit for your products: up to 5 / 10 / 20 contacts per month for Launching / Starting / Growing.
Our commitment here is making contact. Ongoing creator management and creator-performance reporting are not included. Invitations don’t guarantee replies, posts or sales; your business sets and covers commissions or incentives.
Logos identify platforms, not endorsement. Technical references checked September 16, 2026; availability must be reconfirmed for each store. The animated example on the main page is illustrative, not a live query.
08Before you decide
What the fee covers, how we talk, what stays yours and what to expect before you commit.
Your monthly fee pays for experienced professionals who plan, build, check and care for your store. We use AI to work more efficiently and keep costs accessible; people still guide the work, review it and talk with you.
Launching $997, Starting $1,997 or Growing $3,497, in USD. No separate setup fee. Billing starts at contracting and renews on your individual monthly cycle.
Shopify, domain, paid themes or apps, applicable taxes and approved extra ad spend are separate. Your proposal identifies the platform costs and extras for your store.
Keep developing your products, promoting your business and looking after your customers. Share your product photos, accurate details, priorities and approvals so we can make the website reflect what you do best.
You continue to handle inventory, orders, shipping, returns, policies and customer service. We handle the agreed Shopify work, marketing and ongoing care—and keep you in the conversation.
A real conversation · in every plan
Our Slack chat is open for you to leave a message whenever something comes up. There’s no limit on the number of messages you can send. You’re talking with people who work on your store.
We use chat first to make good use of your time and avoid meetings that could have been a simple conversation. When a call would help, we can arrange one.
Monday to Friday, during Mexico City and Los Angeles working hours. You can write at any time; we’re not staffed live around the clock.
Some requests take longer to resolve. We’ll explain the next step and schedule work within your plan’s scope.
Separately from our day-to-day conversation, you receive a monthly update: what we worked on, the useful signals available and what we recommend focusing on next. Clear enough to use, without needing to become an expert in every tool.
Three months are recommended to prepare, activate and improve. There is no required three-month commitment.
Before store delivery, work already performed is deducted from the amount paid. Once the initial store is delivered, that first cycle’s work is non-refundable. Later cycles may have an unused portion returned under the agreed cancellation policy.
The final calculation, applicable external costs and refund terms must be confirmed in the written agreement before you commit. This page is not the service contract; your written proposal is.
Your Shopify store and domain, catalog, contacts, final brand content and delivered visuals stay yours, subject to applicable licenses. Assets and configurations in your own Shopify and your own platform accounts remain there.
Merol keeps agency advertising accounts and its internal tools, processes and agency-owned platform accounts. If email runs in an agency account, your contacts and final designs are handed over, but that account does not transfer. Flow and template portability is confirmed for the chosen platform.
Extra stores, markets, complex catalogs, integrations, custom development or production beyond these limits need a separate quote or Enterprise scope. Higher sales alone do not force an upgrade; the trigger is the work required.
Tell us what you have in mind, even if you’re not sure what to call it. We’ll help you work out whether a plan, a one-time project or a custom arrangement makes sense.
Let’s talk about what you need ↗
renato@merolmedia.com · opens an email draft for you to edit
These are Shopify service packages. One-time audits and other Merol Media services are separate offers.
The next step is a conversation
We’ll review the fit and aim to reply within 48 business hours with a recommendation. You receive scope, costs and conditions before deciding.
Ongoing, human attention to your store once it’s live, included in every plan.
One coordinated promotion each month, from month 2, so your store always has something timely to say.
The emails we plan and send to your audience as part of the month’s campaign.
Helpful follow-ups sent when something happens, like a sign-up or an unfinished checkout. Also called flows.
Product visuals made with AI under human direction, from your real product photos and references.
Advertising included in Starting and Growing, set up in month 2 and then run every month.
Your store’s presence inside Shopify’s Shop app and website, separate from your own website.
We prepare your product information for the AI shopping channels Shopify makes available to your store.
Outreach to content creators who may be a fit for your products, through Shopify Collabs.
A short monthly report: what we did, what the signals say and the next priority we recommend.
Real people who work on your store, one message away.
The everyday sneaker
